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The market will recover and grow at a CAGR of 8.07% from 2021 and reach $158,280 million in 2023.įrom now on, a growing number of health-conscious consumers, faster economic growth growing demand for immunity-boosting foods and beverages and rising engagement of organized retail will drive the market for functional drinks. The reason for the decline rate is lockdown and social distancing norms imposed by various countries and economic slowdown across the globe because of the COVID-19 outbreak and its measures. The marketplace had decreased from $128,660 million to $125,390 million during 20 at a rate of -2.5%. The functional beverage market in the global beverage industry Market size According to the recent report, the international functional beverages market reached a value of nearly $128,660 million in 2019, increasing with a 4.6% CAGR (annual growth rate) since 2015. Nutraceutical drinks are made from various resources and have many favorable tastes and healthy promotions.īased on the current health concerns of consumers, nutraceutical drinks perform solutions for these specific concerns such as brain health, heart health, boosting energy, immunity and beauty from the inside out. Nutraceutical drinks have components from fruits, vegetables, and plants like tea, soybean, cocoa, and dairy-based beverages.
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Mainly, sport drinks are just for the adult athlete because they provide a specific amount of ingredients that suits people who usually have challenging physical activities as an athlete. Sport drinks are just used for the adult athletes. The primary target function of sport drinks is to refill glucose, electrolytes, hydration, sodium and other lost substances quickly during strenuous physical practices. S port drinks increasingly add carbohydrates in the form of sugar, low-calorie sweeteners and sometimes contain vitamin B to boost energy. It’s useful for the young and adult who need a sound mind in the morning. Functional waterįunctional water is simply H2O with added altered chemicals like oxygen, hydrogen, caffeine or herbs that bring health benefits with target functions.Īdding electrolytes will help replenish sodium and other electrolytes after doing strenuous exercise and sweat profusely or losing electrolytes suddenly.īoosting the hydrogen make people promote energy, recover quickly after working out and reducing inflammationĪdding caffeine content will bring caffeinated water, helping with improving memory and boosting concentration. In modern life, everyone gets busy studying and working, so a can of energy drink will help people increase alertness and attention and reduce sleepiness at night thanks to fast caffeine consumption.Īnd that’s why people love energy drinks and keep coming back for them.īy the end of 2020, the market size of the Energy Drinks industry was $61 billion and is projected to reach $86.01 billion by 2026 and primarily located in the United States, China and Brazil.
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Their consumers are mainly adolescents and young adults who use energy drinks daily to increase energy, stay concentration, or reverse fatigue. Energy drink Energy drinks are regarded as a type of functional beverage containing combinations of characterizing ingredients like taurine, caffeine, vitamins, carbohydrates, and other substances with nutritional or enhanced physiological effects.Įnergy drinks take the central portion of the functional beverage market. 4 common functional beverage types and their health benefits 1. What is a functional beverage?įunctional beverages are nonalcoholic drinks providing health benefits beyond their nutritional value, positively affecting or functional focusing on the body or mind to promote the state of health and well-being.įunctional beverages often contain nontraditional ingredients like raw fruit, minerals, vitamins, herbs, protein, amino acids, probiotics, and some artificial additives. This article will give you insight into the functional drinks (what it’s, its market size, some competitive brands, etc.), which is the basic knowledge that you need to know before starting your beverage business. These benefits could be energy boost, targeting particular disease, fighting stress or beauty purposes.īecause of performing various valuable functions, functional beverages take a large segment of the functional food sectors. Functional beverages are an innovative sector in the beverage industry because they give consumers many health benefits that they can choose according to their own needs.